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For the Uncommon Coach: How to Find Your Zone of Genius

You started coaching to share your gifts with the world. But lately, you feel overwhelmed and unclear.

No matter how hard you work, your offerings aren’t landing. Prospects pass you over for competitors. Impostor syndrome creeps in.

You know you have powerful wisdom to share. But self-doubt and frustration take over.

How do you break through the confusion and reconnect to your zone of genius—that intersection of your natural strengths, passion, and the market’s needs?

The Zone Lies Within You

Your gifts are still there, waiting patiently below the uncertainty. You simply need to rediscover them.

Uncover your superpowers by asking yourself:

  • What unique transformations have I created for my best clients?

  • When have I been praised for skills that came effortlessly to me?

  • What topics light me up and get me into a flow state?

  • What problems can I solve that few others can?

Your zone of genius likely combines multiple strengths and interests. Look for the patterns. What is your special sauce?

Get Crystal Clear on Your Ideal Client

Generically broadcasting your services won’t cut it anymore. You must get ultra-specific on who you serve best.

Define your ideal client demographics, psychographics, values, pain points, and goals. Tailor your messaging and offerings directly to them.

When you showcase your gifts through the lens of solving your ideal client’s needs, you build instant authority and credibility.

Lean Into Your Uniqueness as a Coach

What unconventional combination of skills, experiences, and thinking makes you unlike any other coach? Tell me your unpopular opinion!

Don’t downplay your quirks. Turn up the dial on your weirdness. When you embrace your inner maverick, you magnetically attract your people.

Progress Requires Imperfect Action

You don’t have to wait until you have perfect clarity on your zone of genius. Take small steps forward, and let client feedback shape your offerings over time.

Someone out there needs your gifts now.


If you’re ready to demystify client acquisition, here are three ways I can help:

  1. The Kickstart: My 90-minute deep dive session to get ultra clear on your unique value, ideal clients, and compelling positioning. You’ll also receive a written plan to optimize your opportunity and walk away buzzing with new energy.

  2. Brand Messaging Intensive: A 12-week engagement where we create and implement new messaging across your website, pitches, emails, and more. It’ll have you saying, “hot damn, I feel seen.”

  3. Book Club and Mastermind Community: Join our small group for connections with fellow entrepreneurs, resources, and mentoring for your new venture. No cost to join!

My blend of messaging expertise, business growth strategies, and mindset training equips coaches and consultants to unlock their value and confidently attract ideal clients.

Schedule a no-cost, no-commitment call: Contact Me | Brandi Holder Consulting


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