Let me tell you a story...

I've always been a little rebellious. But not in the sense of causing trouble (ok, my mom might disagree). In business, my rebellious nature is about a better customer experience and more care. It's about pushing for efficiency and asking why. Where can we reduce friction? Why do we have to do it that way?"

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That bend toward curiosity led me to start my own business. For the last eight years, I have worked alongside visionary leaders, government officials, and think tank researchers to develop, launch, and grow brands and initiatives.  

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Like many others, my career path hasn't been linear. Nine years ago, after a lengthy career in multifamily management exposed me to the reality of housing affordability, I went back for my master's degree.

 

I was hellbent on shaking things up at the federal level. So, I grabbed every hands-on experience I could in journalism, intergovernmental economic development, civic engagement, program design, and small business counseling. However, my qualification window closed when the federal hiring pathways were frozen in 2017. 

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But education is never wasted. And as it turns out, my husband would be handed the biggest bullshit sack of lemons you could get in the form of stage 4 liver cancer. I honestly don't know how well I could have cared for him in his last 635 days on the planet if I were confined to an office in the DC metro anyway.

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Exposure to the frailty of life meant shit got real. I feared whether I had the chops to care for someone in his final days. I had two choices. Lie down and let the lights go out, or do the damn thing.

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At the time, I had just begun freelance writing for tech founders and CEOs. These people had bet their time, talent, and savings on an idea that may or may not work. So, I thought, no better set of people to take my cues from for actions to solve my right now problems as well as my long-term goals. I went all in on my fully online business.