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Are you a storyteller or a story maker?

Coming in hot with an industry pet peeve...

Ok, don't @ me, but the word "storyteller" just leaves something to be desired. In marketing, branding, and PR, we are, of course, in the business of telling stories.

But it's so much more than that. We build coalitions and communities. We harness energy, draw out hidden gems, and create connections. We get people really excited about what they do, why they do it, and the limitless possibilities ahead. We are story makers.

That's why I do what I do. I'm obsessed with what happens when people see past limitations and obstacles in business and life. It's transformational and an honor to be part of the process.

What about you? I hope that whatever you are building makes the world a better place for someone.


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